About This Marketing Checklist

Top-of-funnel (TOFU) marketing is the critical first step in attracting and engaging potential customers, setting the stage for further conversion efforts down the marketing funnel. This condensed checklist offers a roadmap for executing effective TOFU marketing campaigns.

Key points discussed in this marketing checklist are:

• Defining Your Target Audience
• Develop Compelling Content
• Optimizing for SEO
• Analyzing Metrics
• Offering Lead Magnets
• Use Paid Advertising
• Implement Content Syndication
• Brand Consistency

Download and use this checklist at your organization to effectively attract and engage potential customers, establishing a strong foundation for future marketing endeavors.